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Discover how Australia’s world-first social media ban for under-16s is reshaping Big Tech accountability and youth safety in the digital age.
John Lark 01 December, 2024
Australia has now become the first country in the world to regulate the way that technology companies work, with a new law banning children under the age of 16 from using social media. It looks into the safety of the young users from the adverse effects of uncontrolled social media use while putting unprecedented pressure on Big Tech companies. While there is endless discussion on the impact of social media on children’s wellbeing across the world, Australia has made up its mind. However, what does it signal for the tech businesses, the digital economy, and emerging customers around the world? Well, let’s look into the different consequences of this daring law.
The laws in Australia are such that it is Illegal for anyone below the age of sixteen to use the social media and that they cannot register without consent from the parents or the guardian. The law requires firms such as Instagram, TikTok and Snapchat to independently ascertain the age of the user and ensure compliance with the regulations by the minor. Failure to do so has been seen to attract very massive fines that set precedence with other countries.
Research has over time pointed that the effects of social media on mental health are negative, and this effect is even worse when one spends so much time on the social media platforms especially when still young. Such examples include cyberbullying, body image issues, and addiction although there are many more on the same level. Finally, the Australian government reacted: Enough is enough.
Despite being in the spotlight for having compiled a “profits-over-safety” strategy for many years. Governments around the world have pushed technology firms to be more accountable, but accountability measures have mostly been self-regulatory and unsystematic. This law breaks the formula because it makes it compulsory.
The new law requires social media platforms to:
Failure to comply could result in fines reaching millions of dollars.
Australia’s action is expected to act as a precedent for other countries. Precisely, nations that have developed higher education systems similar to those of the UK, Canada, and the United States are observing it keenly. The recent EU’s Digital Services Act already requires a higher level of responsibility from the tech firms, and this ban might make it.
User verification would become a significant issue for tech companies and thus require massive changes in terms of user ID systems and it is relatively costly. This could slow down product launches and raise the expenses of operations.
Whilst age-verification systems work on the basis of personal data being processed, the nature of the data put through the system is especially apt to jeopardise privacy. It is imperative for the tech companies to understand with legal requirements prescribe in the Australian legal framework and the international norms in data protection.
This law could be very strategic, if it is to be enforced by, artificial intelligence. AI tools have the capability of looking at user’s behaviour, check for fake age or deception, and enforce or maintain standards. However, it has its drawbacks and with the help of this application, we can talk about the awareness of surveillance.
Critics argue that the ban could be:
Mental health with supporters, child safety groups harp on their achievement in the sphere, praising the law as a means to shield the most fragile segments of population. Some media analysts pointed out that social media firms have been given time and again to regulate themselves but have not done much.
If so prompted by the success of Australia legislation, more countries may follow the suit. The challenges for Big Tech would imply that none of these are out of the question with strict rules as the new reality.
Tech companies have two options:
1. The lesson to be learned is to adapt by investing in compliance systems, and adopting transparency to prevail.
2. Resist where one can open a can of legal war and General public backlash.
The likes of the US through COPPA and the EU with GDPR already have high standards when it comes to Children’s data. Australia’s law superimposes on this by compelling Big Techs to take a global perspective in their compliance processes.
Of course, parents and educators are not the direct subject of the law, but they have the biggest responsibility. Education and conscious broadening of children’s perception of the Internet can also become protection tools.
The banning of social media is just but a start and we will see worse in future. Most governments are now looking for more ways to regulate Big Tech in areas such as AI usage content regulation and data protection.
The Australian government’s decision to ban under-16s from using social media is both audacious and provocative that makes Big Tech question its purpose. Whether you view it as a much-needed safeguard or an overreach of governmental power, one thing is clear. The digital world is shifting, and it is only a question of when, not if, the wild west days of social media are over.